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UULE Generator

Find the Google UULE search parameter of any location in the world

Free UULE Generator

Want to see how Google's search results would look like if you searched from a different location? Our UULE Generator can help: by simply adding the generated UULE parameter to your google search URL, you can get hyper-localized search results, and see how the SERP looks like anywhere in the world!

Here is how you can use it:

  1. Search for the name of the location that you want to see results from. You can select specific countries, cities, or even neighborhoods! There are over 70k different locations available for you to choose from!
  2. After having a location selected simply click on "Generate UULE". You will receive the UULE code of that specific location.

  3. Now, to use it: let's say you want to look for restaurants using google. Your normal google search URL would look something like this:

    https://www.google.com/search?q=restaurant

    To see the search results from a different location, you are going to have to add the UULE parameter you generated to that URL. For example, to make the same search from Krakow, Poland, you would need to add "&uule=w+CAIQICInS3Jha293LExlc3NlciBQb2xhbmQgVm9pdm9kZXNoaXAsUG9sYW5k" to your URL:

    https://www.google.com/search?q=restaurant&uule=w+CAIQICInS3Jha293LExlc3NlciBQb2xhbmQgVm9pdm9kZXNoaXAsUG9sYW5k

  4. If you visit that URL you can now see that the results you see have changed and are now specific to Krakow, Poland!

What is the Google UULE Parameter ?

When you search something on Google, the results often change depending on your location. To do this, Google usually automatically detects your location based on your IP or your browser, but they also let you choose to use a specific location without having to use a VPN or proxies. To do this they accept a special encoded parameter on Google search URLs that they call UULE. This UULE string is simply a hashed/encoded version of the name of one of the specific locations that they support.

If you are a SEO and wish to check/track the rankings of your site in a specific location, try using our Google Rank Checker instead.